Mistake that many LinkedIn members make: using the platform to post their resume. Period.

LinkedIn’s power as a professional networking platform is fueled by being active in promoting your thought leadership. One impactful way is by publishing articles.

And now LinkedIn now lets you customize how your SEO title and description will appear in search engines…even with articles you have already published.

Take advantage of every opportunity you can to increase your search visibility and discoverability. Here’s how:

– Click on: Write Article.
– In the Publishing menu click on Settings.
– You’ll see two fields:
1. SEO title: You have 60 characters to work with. LinkedIn says: “We’ll use your added SEO title in place of your article title for search engine result pages, such as Google search.”
2. SEO description: You have 160 characters to work with. LinkedIn says: “We’ll use the SEO description in place of the first few lines of your article on search engine result pages. We suggest utilizing keywords, summarizing your writing, and aiming to write between 140-160 characters.”

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