In his bestselling Introduction to Personal Branding, Mel Carson provides a short crash course (the book should take less than an hour to read or listen to) on what personal branding is and how to take your first steps toward perfecting your personal brand. The book provides actionable tactics you can employ immediately in order to start becoming more memorable within your career niche and grow your network. Continue reading Mel Carson on DESIGN YOU with Dr. Garrison Leykam
Category Archives: Podcasts
Patrick J. McGinnis on DESIGN YOU Radio
Choosing between the stability of a traditional career and the upside of entrepreneurship? Why not have both?
Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn’t want to chase their dreams, be their own boss, and do what they love? But the truth is that entrepreneurship is often a slog, with no regular hours, no job security, and very little pay.
What if there was a way to have the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls? Continue reading Patrick J. McGinnis on DESIGN YOU Radio
Banking on Coffee Beans
Symbol of the strength and values of the Vassilaros family is Stefanie Kasselakis Kyles who traded her high heels as a very successful investment banker to run the family business. Driven by incomparable talent and 5 cups of black coffee a day, Stefanie is the intersection of old world core values and new world entrepreneurism.
Listen to Garrison’s interview with Stefanie:
The story of Vassilaros & Sons is about an institution that’s served all five boroughs with high-quality, hand-blended coffees, for nearly a century. 5 million cups a day of Vassilaros’ coffee fuels New Yorkers with the spirit that they need to build today and tomorrow, each and every day. But, the little coffee company that could is more than just a business that has weathered the economic storms of almost a hundred years. It’s about a business that’s been built on immigrants helping immigrants and values that stand the test of time like serving customers, gratitude and community.
Photo of Stefanie by Buck Ennis from the article Where Have All The Diners Gone by Aaron Elstein in Crain’s
Supermodel Elisabetta Canalis Loves Diners and Motorcycles
Elisabetta Canalis is a well-known Italian actress, television personality and model. She started her career in the glamor industry by landing a role in the popular Italian television sitcom “Striscia Ia Notizia”. Elisabetta was one of the participants in the 13th season of the hit reality series “Dancing with the Stars.” She has also graced the Max calendar and played cameo roles in films like “Deuce Bigalow: European Gigolo’” and “Virgin Territory.” Iconic fashion magazines including Maxim and Vanity Fair consider her to be one of the most beautiful women in the world and she has appeared on the cover of fashion magazines like Vogue and Maxim. Elisabetta has starred in advertising campaigns for glamorous cosmetics brands like L’Oreal, Hollywood Milano and Pantene. She is a passionate animal rights campaigner and has appeared nude in an advertisement for PETA to raise awareness about the need to avoid products made from animal fur. Cancer charities like the Memorial Sloan-Kettering Cancer Center have benefited from her fundraising efforts.
Check out Elisabetta’s website and follow her on Twitter
Listen to Garrison’s interview with supermodel Elisabetta Canalis:
