Back in 1984, 81-year old retired Chicago manicurist-turned-disgruntled old lady Clara Peller asserted that a Wendy’s Hamburger served up a comparatively bigger value by asking the fast food competition, “Where’s the beef?” Today, Clara’s iconic words could become the voice of Applicant Tracking Software which, when it rejects an estimated 70 percent of the resumes submitted because of low keyword matches against the desired qualifications or it can’t figure out the formatting, analyzes a spectrogram to generate a voice that asks itself, “Where’s the résumé beef?”
Think of a job posting as a gift. The prospective employer has literally shared with you the experience, skills, and education being sought in qualified candidates. The greater the match between your résumé and the job description, the higher the probability of being selected for an interview. And, keywords narrow the qualifying gap.
The one-résumé-does-all with the generic cover letter, like Elvis, have left the building. You have to:Continue reading FUEL YOUR RÉSUMÉ WITH ACTION KEYWORDS
DON’T use subjective keywords like “reliable” and “hardworking.”
DON’T use creative wording and long phrases.
DON’T take a one-résumé-does-all approach.
DON’T say, “References Upon Request.”Continue reading RÉSUMÉ DON’TS
When people hear the word “brand” they instantly think of “products” or “things on a store shelf” or “cool stuff we can order through Amazon.” The last association people make with “brand” is to themselves. Branding is not just about products. YOU are a brand. And, if you’re seeking a new career or looking for your next job your personal brand is your foundation for success. Continue reading PB&J: PERSONAL BRANDING AND YOUR JOB SEARCH
Although the current economy favors job seekers, grads will still need to do everything they can to set themselves up for success.
CNBC careers reporter Courtney Connley suggests four things first-job seekers should do as they try to land their dream job in 2019. Read the full article here
If you’re starting to think about looking for a new job, there are new protocols and “rules” to learn before dropping your resume on every online job board. Although the job market is in your favor, employers still dictate the process. Here’s what you need to know to land a new job in the new year. Read the article by Hannah Morgan, U.S. News On Careers contributor
A job search requires time, energy and a baseline knowledge of the latest recruiting trends and technologies. A panel of the Forbes Coaches Council came up with this advice for job seekers who are currently employed. Read their suggestions