Category Archives: Reinvention

Defining Success And Failure Precedes Career Reinvention

Certified Career Coach and Certified Business Coach  

When Woody Allen and Marshall Brickman, co-writers of the Oscar-winning screenplay Annie Hall, were interviewed in 1977 by journalist Susan Braudy for the New York Times, Woody would be credited with telling the world that, “80% of life is just showing up.” Woody’s often quoted comment actually reflected the post-World War II stage in the evolution of the American worker when paternalistic employers were still offering their workers job security and retirement in exchange for loyalty. But, today, “just showing up” no longer generates job security nor is it the path to finding the elusive meaning in work that so many yearn for. Continue reading Defining Success And Failure Precedes Career Reinvention

Reinventing You: What Future Can You Imagine For Yourself?

There are multiple issues faced by people considering work and career changes. Learn what they are and how to address them. Read the full article in Forbes by Rodger Dean Duncan based on an interview with  Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future. 

Continue reading Reinventing You: What Future Can You Imagine For Yourself?

Mel Carson on DESIGN YOU with Dr. Garrison Leykam

In his bestselling Introduction to Personal Branding, Mel Carson  provides a short crash course (the book should take less than an hour to read or listen to) on what personal branding is and how to take your first steps toward perfecting your personal brand. The book provides actionable tactics you can employ immediately in order to start becoming more memorable within your career niche and grow your network. Continue reading Mel Carson on DESIGN YOU with Dr. Garrison Leykam

Patrick J. McGinnis on DESIGN YOU Radio

Choosing between the stability of a traditional career and the upside of entrepreneurship? Why not have both?

Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn’t want to chase their dreams, be their own boss, and do what they love? But the truth is that entrepreneurship is often a slog, with no regular hours, no job security, and very little pay.

What if there was a way to have the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls? Continue reading Patrick J. McGinnis on DESIGN YOU Radio

Bessie Coleman’s High Altitude Passion

bessie-coleman-2American civil aviator Bessie Coleman was the first female pilot of African American descent, the first African American woman to hold a pilot license and the first American woman to hold an international pilot license.

A public library in Chicago was named in Coleman’s honor, as are roads at O’Hare International Airport in Chicago, Oakland International Airport in Oakland, California, Tampa International Airport in Florida, and at Frankfurt International Airport.

A memorial plaque has been placed by the Chicago Cultural Center at the location of her former home, 41st and King Drive in Chicago, and by custom, black aviators drop flowers during flyovers of her grave at Lincoln Cemetery. Several Bessie Coleman Scholarship Awards have been established for high school seniors planning on careers in aviation and the U.S. Postal Service issued a 32-cent stamp honoring her in 1995. In 2006, she was inducted into the National Aviation Hall of Fame and in 2012 a bronze plaque with was installed on the front doors of Paxon School for Advanced Studies located on the site of the Jacksonville airfield where Coleman’s fatal flight took off.

What will be your legacy?

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Recruiting Dilemma: Matching the Journey to the Job

2017-hiring-outlookThe Execu|Search Group has released its 2017 Hiring Outlook: Strategies For Engaging With Today’s Talent And Improving The Candidate Experience. It bilaterally offers professionals information regarding deciding whether to apply for a job, join a company or leave what they’re doing now while giving employers suggestions for attracting and retaining top-notch candidates in a job seeker market.

The survey found that 50% of employees plan to stay at their current company for only two years or less, not surprising in this millennially mobile career era. Let me present the bigger picture: 80% of workers in their 20s want to want to change careers, 64% in their 30s and 54% in their 40s with only 14% of workers feeling that they have the perfect job, according to a Harris Survey for the University of Phoenix. A recent Gallup “State of the American Workplace” report produced the disconcerting statistic that 70% of Americans surveyed either hate their jobs or are completely disengaged from them. A report by the Conference Board, a New York-based nonprofit research group, revealed that 52.3% of Americans show up for work unhappy.

The crisis we are facing in the American workplace is less about the legitimate need for some companies to improve their hiring process and create a culture of engagement and opportunity and more about the need for individuals to find, free and follow their true passion for what it is they want to do and to create and adhere to a personal definition of success.


While the scope of the 2017 Hiring Outlook no doubt precludes diving deeper into the American career crisis, job dissatisfaction reasons like lack of advancement opportunities, lack of salary growth, negative work-life balance, and poor corporate culture may be masking the true reasons why 427,000 resumes are posted on Monster each week by workers looking for meaning in their work lives. Until we can get the journey-to-job match right, even the best recruiting efforts will retain short-term vision on guarantees and conversion periods at the cost of true employee engagement.

design-you-book-coverRead a FREE EXCERPT of DESIGN YOU by Garrison Leykam with illustrations by Christopher Leykam

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Cargo Cults and Entrepreneurial Baggage

cargo-cult-7During World War II, a small population of indigenous Melanesian islanders was direct witness to the largest war effort ever mobilized. The vast amounts of military equipment and supplies airdropped by the Japanese and then the Allies introduced drastic changes to the lifestyle of the residents. Many had never even seen outsiders before, let alone the likeness of a massive Black Friday drone drop of goods and people.

Since modern manufacturing was unknown to the islanders, they attributed this influx of manufactured clothing, medicine, canned food, tents, weapons and other goods to their deities and ancestors. By such attribution, the foreigners could no longer be seen as the source of these gifts but rather had to now be regarded as having unfairly gained control of these objects through malice or mistake creating the expectation that spiritual agents will, at some future time, give much valuable cargo to the cult members. Many of these cults adopted certain unspecified American deity names such as “John Frum” or “Tom Navy” who they claimed had brought cargo to their island during World War II and who they identified as being the spiritual entity who would provide cargo to them in the future.

cargo-cult-1With the end of the war, the military abandoned the airbases and stopped dropping cargo from the heavens. To encourage the deliveries of food, arms, Jeeps, etc. , cult members imitated the same practices they had seen the soldiers, sailors, and airmen do. They performed parade ground drills with wooden or salvaged rifles, carved headphones from wood, waved landing signals from fabricated control towers, lit signal fires and torches to light up runways and lighthouses and actually built life-size replicas of airplanes out of straw parking them on new military-style landing strips hoping to attract more gift-giving airplanes. The cult members thought that the foreigners had some special connection to the deities and ancestors of the natives, who were the only beings powerful enough to produce such riches.


One of the reasons so many persons fail to find, free and follow their destinies is that they succumb to the weight of well-intentioned parents, teachers, coaches and significant adults who influence them to “be realistic” and abandon their heartfelt aspirations of being a dancer or an artist or a small business owner in favor of taking the conventional “adult” route of “grown-up” careers. So, like the  indigenous Melanesian islanders, they sadly place value on the commercial goods they’ve been “delivered” by others and mimic happiness in the ever-dimming candle of hope that they’ll one day be saved by generous bosses who reign from above and actually care about who they are as people. Maybe that’s why the castaways never got off Gilligan’s Island.



Read a FREE EXCERPT of DESIGN YOU by Garrison Leykam with illustrations by Christopher Leykam

Are you living your passion and want to tell others about it?

Do you want to suggest a guest for Garrison to interview on DESIGN YOU radio?

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