The marketplace is crowded with competitors using the same ideal customer profile (ICP) playbook. Personalization is the key to being heard through the noise. Being transaction-oriented will not muster the attention that making your customers feel seen, heard, and understood will. Even saturated markets always have space for unmet needs to be fulfilled and pain points to be ameliorated. Continue reading Make your Business Iconic by Solving your Customers’ Problems→
"You've had such a varied and impressive career. It's awesome to read about your adventures and reinventions and how you're now helping others do the same," branding expert Dorie Clark, author of Reinventing You, Stand Out and Entrepreneurial You
The marketplace is crowded with competitors using the same ideal customer profile (ICP) playbook. Personalization is the key to being heard through the noise. Being transaction-oriented will not muster the attention that making your customers feel seen, heard, and understood will. Even saturated markets always have space for unmet needs to be fulfilled and pain points to be ameliorated. Continue reading Make your Business Iconic by Solving your Customers’ Problems →