Tag Archives: LinkedIn

Top Ten 2020 LinkedIn Changes for your 2021 Career Branding

1. Record a 10-second message next to your Profile name to create audio appeal. This feature is especially beneficial for your Profile visitors if you have a hard-to-pronounce name.

2. The new “Dwell Time” method of classifying content and algorithm weighting based on time actually engaged on content can give you 48+ hours for your thought leadership content to gain new traction and visibility.

3. Combine Dwell Time with the autonomous post tool to build engagement and feedback on your topics.

4. Set-up video networking meetings and informational interviews directly in Messages on mobile with Zoom, Microsoft Teams and Verizon. Continue reading Top Ten 2020 LinkedIn Changes for your 2021 Career Branding

Skills make you Retrievable and Recommendations make you Believable

When you want to be found by recruiters and hiring managers on LinkedIn remember that Skills = Keywords and play a significant role in matching you to what a prospective employer is looking for. So, make sure you are taking advantage of all 50 Skills slots on your LinkedIn Profile and that your Skills are targeted to the positions you want to be found for. Like the breadcrumbs left by Hansel and Gretel in the classic Brothers Grimm story, they are the path for finding your way to your next opportunity. Continue reading Skills make you Retrievable and Recommendations make you Believable

What does your LinkedIn Activity convey to employers

Your LinkedIn Profile Activity section will only appear IF you create and post content. Think of your Activity section as a highway billboard. The average driver will only have about 5 to 10 seconds to view a billboard, read any text and comprehend the message. What do you want the recruiter (driver) to see in your Activity (billboard) that strengthens your job candidate potential? Continue reading What does your LinkedIn Activity convey to employers