Harold Samuel coined the phrase “Location, location, location” in 1944 when he founded Land Securities, one of the United Kingdom’s largest property companies. In 2021, his quote is as valid today when it comes to being found and searchable on your LinkedIn Profile. Continue reading LinkedIn Profile Advice from 1944: Location, Location, Location
Category Archives: LinkedIn
Networking on LinkedIn ~ Take the Polar Bear Plunge
The polar bear plunge is held during the winter when participants enter a body of water despite the extremely low temperature. For LinkedIn members who have used the premier business networking site as just another online place to download their résumé, putting their toes into the networking waters often freezes them into inactivity.
Continue reading Networking on LinkedIn ~ Take the Polar Bear Plunge
Top Ten 2020 LinkedIn Changes for your 2021 Career Branding
1. Record a 10-second message next to your Profile name to create audio appeal. This feature is especially beneficial for your Profile visitors if you have a hard-to-pronounce name.
2. The new “Dwell Time” method of classifying content and algorithm weighting based on time actually engaged on content can give you 48+ hours for your thought leadership content to gain new traction and visibility.
3. Combine Dwell Time with the autonomous post tool to build engagement and feedback on your topics.
4. Set-up video networking meetings and informational interviews directly in Messages on mobile with Zoom, Microsoft Teams and Verizon. Continue reading Top Ten 2020 LinkedIn Changes for your 2021 Career Branding
NARRATIVE PSYCHOLOGY AND YOUR LINKEDIN CAREER STORY
Narrative psychology, a term was introduced by Theodore R. Sarbin in Narrative Psychology: The Storied Nature of Human Conduct , investigates the value of stories and storytelling in giving meaning to individuals’ experiences. It’s an especially relevant topic for job seekers, especially late blooming career changers, when it comes to writing your summary for your LinkedIn About section. According to legendary film professor Howard Suber, “You seek your destiny; you succumb to your fate. Destiny originates within the self; fate comes from outside. Fate is the force that lies beyond individual will and control; it pushes you from behind. Destiny is the attracting force in front of you that acts like a magnet and that you choose to acquire.” Controlling your career destiny should shape the story you tell in your LinkedIn Profile About section. Continue reading NARRATIVE PSYCHOLOGY AND YOUR LINKEDIN CAREER STORY
Skills make you Retrievable and Recommendations make you Believable
When you want to be found by recruiters and hiring managers on LinkedIn remember that Skills = Keywords and play a significant role in matching you to what a prospective employer is looking for. So, make sure you are taking advantage of all 50 Skills slots on your LinkedIn Profile and that your Skills are targeted to the positions you want to be found for. Like the breadcrumbs left by Hansel and Gretel in the classic Brothers Grimm story, they are the path for finding your way to your next opportunity. Continue reading Skills make you Retrievable and Recommendations make you Believable
What does your LinkedIn Activity convey to employers
Your LinkedIn Profile Activity section will only appear IF you create and post content. Think of your Activity section as a highway billboard. The average driver will only have about 5 to 10 seconds to view a billboard, read any text and comprehend the message. What do you want the recruiter (driver) to see in your Activity (billboard) that strengthens your job candidate potential? Continue reading What does your LinkedIn Activity convey to employers