When a new entrepreneur sets off on the path of creating and growing his or her business, the potential is endless. However, success usually comes with a road map, and for first-time owners, there are a lot of things that can go wrong with their initial business plan.
As a coach, an essential part of one’s business is to help people or companies meet and surpass their goals. However, just like carpenters can ironically have the worst furniture, coaches might find themselves fueling others’ success and ignoring their own.
Technological advancement forms the backbone of modern society, but some could argue that too much technology has made us less productive. In business, reliance on technology has its benefits in speed, automation and allowing for communication almost anywhere. However, there is such a thing as relying too much on technology, and a business that ends up in this situation can find itself struggling to remain successful.
Midway through my decade as a producer, songwriter, engineer, performer, and artists and repertoire executive for London Records during the height of the British wave, I was an analog guy struggling to escape the undertow of receding vinyl LPs, 24-track tape machines, cassettes and 8-tracks as CDs and digital recording were quickly revolutionizing the recording business. But, as I reflect back on the 70s a half-century later, and the fact that according to Intuit, 43% of Americans are projected to be working in the gig economy by next year, the success lessons I learned from music while “gigging” are timelessly relevant to the emerging future of independent gig work.
When Woody Allen and Marshall Brickman, co-writers of the Oscar-winning screenplay Annie Hall, were interviewed in 1977 by journalist Susan Braudy for the New York Times, Woody would be credited with telling the world that, “80% of life is just showing up.” Woody’s often quoted comment actually reflected the post-World War II stage in the evolution of the American worker when paternalistic employers were still offering their workers job security and retirement in exchange for loyalty. But, today, “just showing up” no longer generates job security nor is it the path to finding the elusive meaning in work that so many yearn for.
Back in 1984, 81-year old retired Chicago manicurist-turned-disgruntled old lady Clara Peller asserted that a Wendy’s Hamburger served up a comparatively bigger value by asking the fast food competition, “Where’s the beef?” Today, Clara’s iconic words could become the voice of Applicant Tracking Software which, when it rejects an estimated 70 percent of the resumes submitted because of low keyword matches against the desired qualifications or it can’t figure out the formatting, analyzes a spectrogram to generate a voice that asks itself, “Where’s the résumé beef?”
Think of a job posting as a gift. The prospective employer has literally shared with you the experience, skills, and education being sought in qualified candidates. The greater the match between your résumé and the job description, the higher the probability of being selected for an interview. And, keywords narrow the qualifying gap.
The one-résumé-does-all with the generic cover letter, like Elvis, have left the building. You have to:Continue reading FUEL YOUR RÉSUMÉ WITH ACTION KEYWORDS