The future of Software-as-a-Service (SaaS) looks very promising. SaaS has already disrupted the software industry by changing the way software is delivered and consumed. Rather than buying and installing software on their own computers, users can now access software applications through the internet, on a subscription basis. Continue reading The future of Software-as-a-Service (SaaS)
The marketplace is crowded with competitors using the same ideal customer profile (ICP) playbook. Personalization is the key to being heard through the noise. Being transaction-oriented will not muster the attention that making your customers feel seen, heard, and understood will. Even saturated markets always have space for unmet needs to be fulfilled and pain points to be ameliorated. Continue reading Make your Business Iconic by Solving your Customers’ Problems →