The motorcycle industry is in crisis. “The call of the pipes,” like a high-frequency dog whistle, was selectively heard by the Easy Rider generation whose declining numbers are reflected in motorcycle sales numbers. 54% of those hard-ass $64k+ earners in the professional ranks of doctors, lawyers, dentists and judges have been killed in motorcycle crashes that have doubled since 1995 with the number of retirement-age motorcyclists involved in bad accidents growing at an alarming rate. And, although those big trikes have appealed to a growing segment of the aging motorcycle market, it’s nowhere near a panacea for the motorcycle industry overall. Evidence of the generational time bomb is reflected in the numbers: Continue reading The Résumé Rider: Job Search Lessons from the Challenged Motorcycle Industry
If the career happiness meter goes from a low of 1 to pinning at a high of 10, I know full well what it’s like to experience both extremes and to feel the roller coaster ride when you extend the scale measurements across several decades.
I was blessed to live my dream of being in the music business at an early age by dropping out of college to work as a producer, engineer, songwriter and A&R scout for recording industry giant London Records for 10-years during the crest of the British Wave. Definitely a 10! But, nothing lasts forever (count on it) so when Dudley H. Toller-Bond announced that London Records was sold to Polygram Records the bottom fell out and I descended quickly to a deep 1; one of the worst experiences as well as learning opportunities I’ve ever had. Continue reading What’s Your Career “10?”
The reason I most often hear regarding why people seek me out as a Certified Résumé Writer is that they’ve sent out loads of résumés for posted positions but “I never hear anything back. It’s like my résumé goes into a black hole.” Similar to those black hole regions of spacetime that are so intense that no matter or radiation can escape them, submitting résumés to job board postings can feel like an application abyss; just as frustrating as those nasty potholes that motorcyclists dread because the steep edge of a hole can push the tire sideways and bend or fracture a wheel rim…or worse.
Whether it’s a résumé black hole or a pavement pothole, the underlying issue is the same: the experience of feeling out of control. To complicate career control matters, 98.2% of Fortune 500 companies are using Applicant Tracking Software (ATS) to eliminate candidates who don’t have strong résumé keyword matches to the job posting. Continue reading The Résumé Rider: Résumé Black Holes and Potholes
In his bestselling Introduction to Personal Branding, Mel Carson provides a short crash course (the book should take less than an hour to read or listen to) on what personal branding is and how to take your first steps toward perfecting your personal brand. The book provides actionable tactics you can employ immediately in order to start becoming more memorable within your career niche and grow your network. Continue reading Mel Carson on DESIGN YOU with Dr. Garrison Leykam
Choosing between the stability of a traditional career and the upside of entrepreneurship? Why not have both?
Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn’t want to chase their dreams, be their own boss, and do what they love? But the truth is that entrepreneurship is often a slog, with no regular hours, no job security, and very little pay.
What if there was a way to have the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls? Continue reading Patrick J. McGinnis on DESIGN YOU Radio