As writer Ashley Jude Collie so aptly put it, “The growing impulse to customize motorcycles undoubtedly taps into a deep human desire to express personal tastes, individuality and self-expression.” Even Burger King scrapped its 40-year-old ‘‘Have It Your Way’’ slogan in favor of the more personal ‘‘Be Your Way.’’ And, it’s not just the boutique bike builders that are both driving and benefiting from the customization movement. Major motorcycle manufacturers like Yamaha tout, “We build it, you make it your own.” Continue reading The Résumé Rider: Customize Your Own Job Description
The reason I most often hear regarding why people seek me out as a Certified Résumé Writer is that they’ve sent out loads of résumés for posted positions but “I never hear anything back. It’s like my résumé goes into a black hole.” Similar to those black hole regions of spacetime that are so intense that no matter or radiation can escape them, submitting résumés to job board postings can feel like an application abyss; just as frustrating as those nasty potholes that motorcyclists dread because the steep edge of a hole can push the tire sideways and bend or fracture a wheel rim…or worse.
Whether it’s a résumé black hole or a pavement pothole, the underlying issue is the same: the experience of feeling out of control. To complicate career control matters, 98.2% of Fortune 500 companies are using Applicant Tracking Software (ATS) to eliminate candidates who don’t have strong résumé keyword matches to the job posting. Continue reading The Résumé Rider: Résumé Black Holes and Potholes