The motorcycle industry is in crisis. “The call of the pipes,” like a high-frequency dog whistle, was selectively heard by the Easy Rider generation whose declining numbers are reflected in motorcycle sales numbers. 54% of those hard-ass $64k+ earners in the professional ranks of doctors, lawyers, dentists and judges have been killed in motorcycle crashes that have doubled since 1995 with the number of retirement-age motorcyclists involved in bad accidents growing at an alarming rate. And, although those big trikes have appealed to a growing segment of the aging motorcycle market, it’s nowhere near a panacea for the motorcycle industry overall. Evidence of the generational time bomb is reflected in the numbers: Continue reading The Résumé Rider: Job Search Lessons from the Challenged Motorcycle Industry
Aliza Licht is a brand marketing and communications executive in the fashion industry with twenty years of experience and a passion for brand storytelling, content creation, digital innovation, and influencer marketing.
Aliza started her career with editorial stints at Harper’s Bazaar and Marie Claire and ultimately spent seventeen years creating the global brand strategy for Donna Karan and DKNY. In 2009, she intuitively knew that social media was going to change the world. Before any other fashion brand had stepped into the social game, Aliza created an anonymous Twitter personality called DKNY PR GIRL. DKNY PR GIRL pioneered authentic voices in social media and ultimately captivated the attention of 1.5 million people around the world across platforms. In 2011, she revealed herself as the person behind the handle, which resulted in over 230 million global impressions, including a full-page feature in The New York Times. Continue reading Aliza Licht on DESIGN YOU with Dr. Garrison Leykam
As writer Ashley Jude Collie so aptly put it, “The growing impulse to customize motorcycles undoubtedly taps into a deep human desire to express personal tastes, individuality and self-expression.” Even Burger King scrapped its 40-year-old ‘‘Have It Your Way’’ slogan in favor of the more personal ‘‘Be Your Way.’’ And, it’s not just the boutique bike builders that are both driving and benefiting from the customization movement. Major motorcycle manufacturers like Yamaha tout, “We build it, you make it your own.” Continue reading The Résumé Rider: Customize Your Own Job Description
If the career happiness meter goes from a low of 1 to pinning at a high of 10, I know full well what it’s like to experience both extremes and to feel the roller coaster ride when you extend the scale measurements across several decades.
I was blessed to live my dream of being in the music business at an early age by dropping out of college to work as a producer, engineer, songwriter and A&R scout for recording industry giant London Records for 10-years during the crest of the British Wave. Definitely a 10! But, nothing lasts forever (count on it) so when Dudley H. Toller-Bond announced that London Records was sold to Polygram Records the bottom fell out and I descended quickly to a deep 1; one of the worst experiences as well as learning opportunities I’ve ever had. Continue reading What’s Your Career “10?”