Producing and engineering for London Records during the height of the British wave of music was a rush that has never left me. I’ve applied to business, leadership and team building the lessons I learned in the studio to bring out the best performance in any setting.
One dynamic in particular that occurred naturally when working with bands and groups was this: as rehearsed as I made sure band members were before they entered the studio (this was the pre-digital analog era and hourly studio costs prohibited wasting any time) I always allowed for natural, spontaneous creativity to emerge. While working through a part like a guitar solo or background harmonies, band members would give immediate feedback to one another as to how they heard or saw a particular part and the suggestion would be tried. No pre-thought was given to the exchange of feedback. It just happened. As invested in a musical part any band member was, they were open and creatively quick to listen to the suggestions of their mates and to try them.
To amp up our own creative juices we should condition ourselves to step back from the challenge at hand to “see” it and “hear” it as we would imagine others might; especially our targeted audience. What would they say or recommend at this stage of the process that might direct us in a more productive or unique way. When I’m working on a creative project of my own I sometimes get up from my desk chair and imaginatively “invite” someone else, often a specific person, to give feedback. I literally stand behind my chair, like I used to do in the recording studio during playbacks when I put my “commercial audience ears” on and assessed whether a song was a hit or not, and try to imagine others’ responses and suggestions. You can be involved in a solo endeavor like writing and still engage the recommendations of others. Think of it as conjuring the creative spirits of those you respect the most! You might surprised at the outcomes!