LinkedIn is unquestionably the social network for job-seeking professionals – even if you’re not looking right now. 92%of recruiters use social media in their work today and LinkedIn is the social network they use most. But, don’t eliminate other social media sites in your online job search toolkit. Here’s how they stack up in terms of recruiters’ use in their candidate hunting:

92%: LinkedIn
60%: Facebook
38%: Twitter
37%: Instagram
36%: Glassdoor
27%: YouTube

7 out of 10 recruiters check out candidates’ social networks for additional information and to see if what they find regarding posted qualifications is consistent with what’s in the résumé. Half of recruiters check out candidates online out of pure curiosity. But, that’s a big enough incentive to make sure what they find is career positive. Recruiters also want to know what other people are saying about candidates. Bottom line: recruiters want to eliminate as many candidates as possible so they are looking for a reason NOT to hire you. Don’t give it to them!

Your cornerstone LinkedIn Profile should have:

  • Strong visual Banner
  • Professional Headshot
  • Compelling Headline
  • Notable network of Connections
  • Achievement-based About story
  • Forward versus historic career direction
  • Up-to-date Skills related to next career step
  • Professional development: certifications, awards, training
  • Thought leadership: articles, presentations
  • Engagement in career-relevant Groups
  • Contact information outside LinkedIn
  • Up to date Recommendations
  • Vibrant Activity section using posts containing career-relevant hashtags
  • Keyword-driven Profile content

Once you’ve created a strong LinkedIn Profile and are consistently engaged with it, apply the same logic and professionalism consistently across your other social media platforms. Your social media content provides recruiters with information as to whether or not you’re a good fit with the company. Come across as authentic and the “real deal.” Use your résumé as the litmus test for the content you put online about your experience, achievements and education. Always be professional in what you post. If you are pitching your presentation skills and conveying your communication abilities make sure your social media screams out these strengths and doesn’t sabotage them. Stay current. Be relevant.

Certified Business Coach (Expert Level)
Certified Remote Work Professional
Certified Professional Career Coach (CPCC)
Certified Professional, Résumé Writer (CPRW)
Certified Employment Interview Professional (CEIP)
Certified Life Coach (Expert Level)
PhD Marketing, MA Psychology
LinkedIn profile in Top 25 MA, PhD profiles in U.S.
Top 1% LinkedIn Industry Social Selling Index
Author, Audacious at Any Age and Design You

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