Know Your Job Candidate Value and Keep It “Above the Fold”

Job security is not a “thing.” It’s a person: YOU. And your experience and achievements are your brand story that your resume needs to convey. It should answer the hiring manager’s question, “Why is this candidate the ideal person I’m looking for and how can she or he solve the challenge I have?” 
Don’t get bogged down with creating a laundry list of “stuff” you’ve done. Focus on achievements, promotions, accomplishments, take charge opportunities you seized upon, skills, education, and certifications relevant to the position and industry you want to go after. And, quantify them whenever possible. In the early days of publishing, ‘above the fold’ was a term used for content that appeared on the top half of the front page of a newspaper. The same positioning applies to resumes. Be brief. Recruiters average 6-11 seconds looking at a resume so make sure your value is communicated “above the fold.”

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