Having a successful LinkedIn profile means being findable and searchable by recruiters and hiring managers. That means having and maintaining the mindset that your profile is a “behavior,” not a “place.” Once you’ve created powerful, keywords-filled Headline, About and Experience sections the work begins, not ends: joining the “right” groups and being continuously active in them (Likes, Comments, Shares), inventorying & building your Skills based on what prospective employers are actually looking for, writing Posts and Articles to establish your thought leadership, asking for Recommendations, and making Connections. These are the keys to magnetizing your LinkedIn profile which is the sum of the “behaviors” you commit to for being visible, current, and valuable.

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