Aliza Licht is a brand marketing and communications executive in the fashion industry with twenty years of experience and a passion for brand storytelling, content creation, digital innovation, and influencer marketing.
Aliza started her career with editorial stints at Harper’s Bazaar and Marie Claire and ultimately spent seventeen years creating the global brand strategy for Donna Karan and DKNY. In 2009, she intuitively knew that social media was going to change the world. Before any other fashion brand had stepped into the social game, Aliza created an anonymous Twitter personality called DKNY PR GIRL. DKNY PR GIRL pioneered authentic voices in social media and ultimately captivated the attention of 1.5 million people around the world across platforms. In 2011, she revealed herself as the person behind the handle, which resulted in over 230 million global impressions, including a full-page feature in The New York Times. Continue reading Aliza Licht on DESIGN YOU with Dr. Garrison Leykam