Aliza Licht is a brand marketing and communications executive in the fashion industry with twenty years of experience and a passion for brand storytelling, content creation, digital innovation, and influencer marketing.
Aliza started her career with editorial stints at Harper’s Bazaar and Marie Claire and ultimately spent seventeen years creating the global brand strategy for Donna Karan and DKNY. In 2009, she intuitively knew that social media was going to change the world. Before any other fashion brand had stepped into the social game, Aliza created an anonymous Twitter personality called DKNY PR GIRL. DKNY PR GIRL pioneered authentic voices in social media and ultimately captivated the attention of 1.5 million people around the world across platforms. In 2011, she revealed herself as the person behind the handle, which resulted in over 230 million global impressions, including a full-page feature in The New York Times.
Over six years, Aliza’s DKNY PR GIRL persona resulted in many awards, a TED talk, and a book deal. LEAVE YOUR MARK has successfully mentored thousands of professionals around the world. Book Authority has listed LEAVE YOUR MARK as #5 in the top 37 Best Career Development books of all time”. With translations in Spanish and Chinese, the advice has become universal.
At the end of December 2015, sheI stepped down from her role as the SVP of communications at Donna Karan International to promote her book and consulting. After ten months of being on her own, she missed the laser focus of working on one brand and joined the contemporary brand alice + olivia as their Executive Vice-President of brand marketing and communications. She remains dedicated to the intersection of fashion and tech as a board member to Launchmetrics (formerly Fashion GPS) and Awear (debuting in Fall 2018).
Aliza continues to mentor professionals through her #askaliza portal on her website and in her Forbes column. The New York Times style section named her as one of America’s Next Top Mentors, which she takes very seriously.
Listen to Aliza Licht on DESIGN YOU with Dr. Garrison Leykam:
“Thanks for being a great host Garrison! Such a fun chat!” Aliza Licht
DESIGN YOU with Dr. Garrison Leykam is hosted by Certified Professional Career Coach, reinvention expert, author and radio and TV Host Garrison Leykam