Know your competition. As a job candidate. As a business person. As a thought leader. Identify your competition in the career marketplace. What differentiates you from them? Your competition is everyone competing for the same jobs as you. What is it about you that makes you the best candidate for a job compared to other applicants? Look at the job postings. How do you excel in what the employer is looking for? Search for LinkedIn members with the same job titles as the ones you are seeking. Check out their profiles and see what their unique value proposition is. How is yours better?

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