Tag Archives: #jobapplication

Your Job Title Can Make Your Resume a Hit

Among the platinum-selling songs that Jimmy Webb has written are “Up, Up and Away”, “By the Time I Get to Phoenix”, “Wichita Lineman”, “Galveston”, “Worst That Could Happen”, “All I Know”, and “MacArthur Park”. Inherent to his songwriting genius is that he always starts with the song title before writing a single lyric. For Webb, lyrics are constructed to tell a clear story based upon the title. So, too, résumés. Continue reading Your Job Title Can Make Your Resume a Hit

The Ring of Your Resume

The purpose of a résumé is to generate interest in scheduling the interview and, as such, is like the trailer to a movie: give the prospective employer enough to readily see your candidacy “fit” and motivate them to schedule you for an interview to learn more. That is where and when you can drill-down. A good trailer excites potential filmgoers just enough to make them want to go see the movie without giving away all the details. The same goes for a résumé. The running time of the movie trilogy The Ring was 11.2 hours. The trailer ran a mere 1:49. The film grossed $2.9 billion. Continue reading The Ring of Your Resume

THE KEY TO RESUME KEYWORDS

Keyword Density: “On-page SEO” is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.  When used correctly, it can help attract search engines and boost a page’s visibility on search engine results pages (SERPs). When ignored, it can keep a page from ranking or even result in a search penalty, removing it from SERPs altogether. Keyword density is an element of keyword optimization that refers to the number of times a target keyword is used on a webpage.  If you’re an aspiring marketer, learning how to calculate keyword density is fairly easy. You simply take the number of times the target keyword appears on a page and divide it by the total number of words on the page: Continue reading THE KEY TO RESUME KEYWORDS